Stephanie R Busack
Columbus, OH 43212 |
Professional Portfolio: www.sbusack.com |
Overview
- A master communicator that has advanced knowledge and experience in the digital world
- Understands how to market a brand, increase loyalty and is not afraid to take calculated risks
- A true entrepreneurial spirit who enjoys innovation and thinking out loud
- Strong work ethic, excelling at taking on multiple projects and taking ownership of them
Technical Assets
- Using social media sites such as Facebook and Twitter to market a brand and create loyalty
- Experienced coding HTML and working with CSS
- Working with various CMS, FTP, Lotus Notes and .NET frameworks
- Understanding and analyzing digital analytics within Google Analytics and Omniture
- Knowledgeable using Photoshop, Dreamweaver/BBedit/other HTML editors, Microsoft Office Suite, InDesign
Professional Experience
Interactive Marketing Specialist , Express Fashion, Inc. – Columbus, OH
Express.com; October 2009 - present
- Solely responsible for creating Express social media (Twitter®, Facebook®, Bebo and YouTube) and mobile marketing strategy
- Maintains a portion of the interactive marketing budget
- Manages value-add for digital, adding on features that will help strengthen any integrated marketing campaign or by adding sweepstakes and contests that will elevate Express digital reach
- Curator behind additional or upcoming interactive marketing features on the site, related to social media and mobile integration
- Manages EXP Radio and events related to music and data acquisition (i.e. mobile or email opt-ins)
Digital Marketing Manager , Bob Evans Farms Inc. – Columbus, OH
BobEvans.com; March 2008 - present
- Was solely responsible for the management of Bob Evans corporate Web site, microsites, social media (Facebook and Twitter pages), blogs, eCRM program (BE-mail), digital innovation, including online ordering and use of mobile and other nontraditional media
- Spearheaded and created Bob Evans social media presence; on a regular basis, publicly speaks on behalf of company to promote social media programs
- Acted as digital ambassador within corporate, adding in digital mentions on internal and external merchandise when relevant
- Created a monthly analytics report for marketing and executive staff, regularly monitors traffic
- Researched and implemented innovative, interactive features with sales conversions top of mind
- Worked with agencies to produce in-store merchandise, microsites and banner advertisements
- Controlled digital budget, negotiates and signs off on all agency and third-party agreements
- Managed a digital intern
Web Content Producer , Dispatch Digital – Columbus, OH
ThisWeekNews.com, ColumbusParent.com, TheBAG.com; June 2006 - March 2008
- Managed three Web sites for three diverse print publications
- Redesigned ThisWeekNews.com – August 2006
- Devised online rate card, established ad positions on sites, created other means of generating revenue such as sponsorships
- Won five national awards for Web excellence by Suburban Newspaper Association, 2007
- Produced the twice-monthly, award-winning parenting e-newsletter, MomStyle
- Sold online advertising, managed inventory, introduced and coached staff on selling online ads
Assistant Online Editor , Time Warner Cable – Cincinnati, OH
AroundCinci.com; June 2005-May 2006
- Created, managed and edited content; supervised a staff of a dozen freelance writers; created graphics; produced monthly e-newsletter; executed promotions/marketing strategies for site
Director of New Media , St. Martin Online, LLC. – Athens, OH
MrStMartin.com; January 2005-May 2005
- Redesigned travel and tourism sites including MrStMartin.com; maintained data and tourism inquiry and reservation forms; edited and maintained content for more than 50 travel domains
Assistant Web Editor , NBC 4, Football Friday Nite – Columbus, OH
nbc4i.com; August 2004-November 2004
Intern, NBC 4 – Columbus, OH
nbc4i.com; January 2004-August 2004
Education
Franklin University – Columbus, Ohio; Graduated May 2009
M.S. in Marketing and Communications
Ohio University – Athens, Ohio; Graduated June 2005
E.W. Scripps School of Journalism; Bachelor of Science in Journalism
Major: Online Journalism, specializations: English and computer technology
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