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Stephanie R Busack
Columbus, OH |
Overview
- A master communicator that has more than seven years of experience in digital communications, journalism, and interactive marketing with specialties in social media and mobile marketing
- A true entrepreneur and creative spirit who enjoys thinking out loud and outside the box
- Possesses a strong work ethic, excelling at taking on multiple projects and taking accountability for each
- Has a wide array of experience – from producing creative for an email, coding and deploying it to being the voice of a CMO, brand or customer service on social media
- Avid public speaker who has spoken on more than a dozen social media, marketing and PR panels — the latest at her alma mater Ohio Unviersity
Technical Assets
- Experience coding HTML and working with CSS;
- Working with various content management tools include Lotus Notes and .NET frameworks
- Skilled in analyzing and understanding Web analytics from Google Analytics and Omniture
- Knowledgeable using Photoshop, Dreamweaver/other HTML editors, Microsoft Office Suite
- Creation of and testing QR codes
Education
Franklin University – Columbus, Ohio; Graduated March 2009
M.S. in Marketing and Communications
Ohio University – Athens, Ohio; Graduated June 2005
E.W. Scripps School of Journalism; Bachelor of Science in Journalism
Major: Online Journalism, specialized in English and computer technology
Professional Experience
INTERACTIVE MARKETING SPECIALIST
Express Inc. – Columbus, OH; Express.com; October 2011 - Present
Focus on Email Special Projects, October 2011 – Present
Why the switch from social/mobile to email? Express felt as though I could best apply my talents in mobile marketing to email, which continues to be the interative marketing channel with the highest subscriber base, revenue and traffic (now dominated by mobile consumption) to the site.
- Works to optimize e-mail, primarily for mobile consumption: Presents new findings and trends; tests theories against a control; presents insights to key members of executive marketing team
- Primary stakeholder for scheduling, testing and executing all loyalty e-mails (currently in pilot)
- Works with Express creative department to request all assets and is responsible for approving all to ensure that each is properly projecting the voice and lifestyle of the brand
- Maintains our relationship with Ohio University's ImPResssions team, which helps Express strategize on how to be more relevant to one of its key demographics, college students
Focus on Social Media and Mobile Marketing, October 2009 – October 2011
- Developed and executed Express social media and mobile marketing strategies to drive sales and traffic to its commerce platforms, engage a target audience, and create loyalty and awareness
- Maintained the social media and mobile monthly and quarterly budgets
- Sustained a weekly social media calendar (Twitter, Facebook, YouTube) the brand
- October 2009 - October 2011, rapidly increased Express Facebook fans base by more than 1,000 percent Express collective Twitter follower base by 497 percent
- Was the voice of @ExpressLisaG (Express CMO), @ExpressLife (brand account) and
@ExpressCS (customer service) on Twitter 24/7
- Trained a core team of customer service representatives on Facebook and Twitter to help to quickly respond to and resolve any issues on social media
- Hosted live chats for major brand events like Express Runway and NYC Fashion Night Out
- Launched all geo-location check-in services (Facebook Places, Google Places and Foursquare) that contributed a significant ROAS
- Was the gatekeeper of all mobile marketing, including the execution of WAP pages; SMS messages for Express mobile text program “EXPTXT”; mobile keyword campaigns; the Express mobile app (iPhone, Blackberry, Android) and generated and tested all QR codes
- Works with Express creative department to request all assets and is responsible for approving all to ensure that each is properly projecting the voice and lifestyle of the brand
- Develops third party relationships to explore out-of-the-box opportunities that may further our brand reach and innovation.
- Curator of interactive marketing special projects, including our holiday page and features, Express Runway (live campaign photo shoots), new product launch, spring break, back to school, etc.
- Managed the interactive marketing intern.
DIGITAL MARKETING MANAGER, Bob Evans Inc. – Columbus, OH
BobEvans.com; March 2008 - October 2009
- Solely responsible for the management of Bob Evans corporate Web site, microsites, social media (Facebook and Twitter pages), blogs, eCRM program (BE-mail), digital innovation, including online ordering and use of mobile and other nontraditional media
- Spearheaded and created Bob Evans social media presence; on a regular basis, publicly speaks on behalf of company to promote social media programs
- Acted as digital ambassador within corporate, adding in digital mentions on internal and external merchandise and communication when relevant
- Created a monthly analytics report for marketing and executive staff, regularly monitors traffic
- Researched and implemented innovative, interactive features with sales conversions top of mind
- Worked with agencies to produce in-store merchandise, microsites and banner advertisements
- Controlled digital budget, negotiates and signs off on all agency and third-party agreements
- Managed a digital intern
WEB CONTENT PRODUCER, Dispatch Digital – Columbus, OH
ThisWeekNews.com, ColumbusParent.com, TheBAG.com; June 2006 - March 2008
- Managed three hyper-local Web sites for three diverse print publications
- Redesigned ThisWeekNews.com – August 2006
- Devised online rate card, established ad positions on sites, created other means of generating revenue such as sponsorships
- Won five national awards for Web excellence by Suburban Newspaper Association, 2007
- Produced the twice-monthly, award-winning parenting e-newsletter, MomStyle
- Sold online advertising, managed inventory, taught staff about online advertising and its benefits
ASSISTANT ONLINE EDITOR, Time Warner Cable – Cincinnati, OH
AroundCinci.com; June 2005-May 2006
- Created, managed and edited content; supervised a staff of a dozen freelance writers; created graphics; produced monthly e-newsletter; executed promotions/marketing strategies for site
DIRECTOR OF NEW MEDIA, St. Martin Online, LLC. – Athens, OH
MrStMartin.com; January 2005-May 2005
- Redesigned travel and tourism sites including MrStMartin.com; maintained data and tourism inquiry and reservation forms; edited and maintained content for more than 50 travel domains
ASSISTANT WEB EDITOR, NBC 4, Football Friday Nite – Columbus, OH
nbc4i.com; August 2004-November 2004
INTERN, NBC 4 – Columbus, OH
nbc4i.com; January 2004-August 2004
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