Stephanie Busack

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Overview

Education

Technical Assets

Professional Experience

Stephanie R Busack

Columbus, OH
Email: sbusack@gmail.com
Follow Stephanie on Twitter: @DigitalSteph

Overview

A master communicator that has more than seven years of experience in digital communications, journalism, and interactive marketing with expertise in social media and mobile marketing
A true entrepreneur and creative spirit who enjoys thinking out loud and outside the box
Possesses a strong work ethic, excelling at taking on multiple projects and taking accountability for each
Has a wide array of experience – from producing creative for an email, coding and deploying it to managing social media and being the brand voice
Avid public speaker who has spoken on more than a dozen social media, marketing and PR panels — the latest at her alma mater Ohio University

Education

Franklin University – Columbus, Ohio;
Graduated May 2009
M.S. in Marketing and Communications

Ohio University – Athens, Ohio;
Graduated June 2005
E.W. Scripps School of Journalism
Bachelor of Science in Journalism
Major: Online Journalism, specialized in English and computer technology

Technical Assets

Experience coding HTML and working with basic CSS
Working with various content management tools include Lotus Notes and .NET frameworks
Skilled in analyzing and understanding Web analytics from Google Analytics and Adobe Omniture
Knowledgeable using Photoshop, Dreamweaver/other HTML editors, Microsoft Office Suite
Creation of and testing QR codes

Professional Experience

INTERACTIVE MARKETING SPECIALIST
Express Inc. – Columbus, OH; Express.com; October 2011 - Present

Focus on Email Special Projects, October 2011 – Present

Works to optimize e-mail, primarily for mobile consumption. Is currently leading a mobile-optimization project, testing several mobile email variables to increase click through rate online and visits in-stores
Uses Litmus to collect additional mobile data for email segmentation and to ensure each email renders properly for desktop, webmail and mobile devices
Manages scheduling, testing and executing all loyalty e-mails (EXPRESS NEXT is currently in pilot)
Owner of mobile email, loyalty and subscriber reporting
Uses experience from social and mobile marketing to optimize email program, regularly presenting new projects and strategies, findings and trends to management. Once approved, leads tests on these projects, presenting key insights to members of executive marketing team
Works with internal creative department to request all assets and is responsible for approving all to ensure that each is properly projecting the voice and lifestyle of the brand
Collaborates with legal to craft all disclaimers on digital marketing platforms (i.e. Web, email, etc.)

Focus on Social Media & Mobile Marketing, October 2009 – October 2011

Developed and executed Express social media and mobile marketing strategies to drive sales and traffic to its commerce platforms, engage a target audience, and create loyalty and awareness
Maintained the social media and mobile monthly and quarterly budgets
Sustained a weekly social media calendar (Twitter, Facebook, YouTube) the brand
- October 2009 - October 2011, rapidly increased Express Facebook fans base by more than 1,000 percent Express collective Twitter follower base by 497 percent
Was the voice of @ExpressLisaG (Express CMO), @ExpressLife (brand account) and @ExpressCS (customer service) on Twitter 24/7
- Trained a core team of customer service representatives on Facebook and Twitter to help to quickly respond to and resolve any issues on social media
Hosted live chats for major brand events like Express Runway and NYC Fashion Night Out
Launched all geo-location check-in services (Facebook Places, Google Places and Foursquare) that contributed a significant ROAS
Was the gatekeeper of all mobile marketing, including the execution of WAP pages; SMS messages for Express mobile text program “EXPTXT”; mobile keyword campaigns; the Express mobile app (iPhone, Blackberry, Android) and generated and tested all QR codes
Works with Express creative department to request all assets and is responsible for approving all to ensure that each is properly projecting the voice and lifestyle of the brand
Develops third party relationships to explore out-of-the-box opportunities that may further our brand reach and innovation.
Curator of interactive marketing special projects, including our holiday page and features, Express Runway (live campaign photo shoots), new product launch, spring break, back to school, etc.
Managed the interactive marketing intern.

DIGITAL MARKETING MANAGER, Bob Evans Inc. – Columbus, OH
BobEvans.com; March 2008 - October 2009

Solely responsible for the management of Bob Evans corporate Web site; microsites; social media (Facebook and Twitter); two blogs (Rise & Shine and CEO Steve Davis); e-mail program (BE-mail); digital innovation, including online ordering, the use of mobile, and other nontraditional media
Spearheaded and created Bob Evans social media presence. Publicly spoke on behalf of the company to local clubs and organizations to promote its innovation in the space
Acted as digital ambassador within corporate, adding in digital mentions on internal and external merchandise and communication when relevant
Created a monthly analytics report for marketing and executive staff, regularly monitored traffic
Researched and implemented innovative, interactive features with conversion top of mind
Worked with agencies to produce in-store merchandise, microsites and banner advertisements
Controlled digital budget, negotiated and signed off on all agency and third-party agreements
Managed marketing intern

WEB CONTENT PRODUCER, Dispatch Digital – Columbus, OH
ThisWeekNews.com, ColumbusParent.com, TheBAG.com; June 2006 - March 2008

Managed three hyper-local Web sites for three diverse print publications
Redesigned ThisWeekNews.com – August 2006
Devised the first online rate card for all three publications
Established ad positions on sites
Created other means of generating revenue such as sponsorships
Produced the twice-monthly, award-winning parenting e-newsletter, MomStyle
Created two major sponsorship pages for high school football and basketball, each of which included up-to-minute articles, podcasts and scores - monitized by sponsorships and advertising road blocks
Curator of photo section of site, where all images from ThisWeekNews.com could be securely purchased; generated hundreds of thousands of incremental dollars to site
Went on sale appointments with staff to help educate clients about online advertising, held regular meetings with staff about online advertising and its benefits

WEB SITE PRODUCER, St. Martin Online, LLC. – Athens, OH
MrStMartin.com; January 2005-May 2005

Redesigned travel and tourism sites including MrStMartin.com; maintained data and tourism inquiry and reservation forms; edited and maintained content for more than 50 travel domains

ASSISTANT ONLINE EDITOR, Time Warner Cable – Cincinnati, OH
AroundCinci.com (no longer active); June 2005-May 2006

Managed a Web site that was the homepage of all Road Runner subscribers, AroundCinci.com, which featured articles about local events, human interest stories, dining exclusives and more.
Lead a team of 10-12 freelance writers, who wrote a range of articles about the Greater Cincinnati area including but not limited to dining, upcoming events, human interest stories, etc.
Edited all incoming articles, scheduled and posted content to AroundCinci.com
Budgeted talent monthly with director of digital marketing
Explored the Web for those features and games which best touted Time Warner Cable’s Road Runner Internet service; goal being to showcase its high-speed broadband service
Spearheaded the dining section of the site, which highlighted articles and video interviews with the culinary elite of Cincinnati (Jean-Robert de Cavel, Owen Maass, David Cook, etc.)
Worked with an internal developer to set goals and continuously optimize the site’s front and back-end interfaces
Contributed key learnings and analytics to regular staff meeting
Produced monthly e-newsletter that went to thousands of Time Warner Cable customers

ASSISTANT WEB EDITOR, NBC 4, Football Friday Nite – Columbus, OH
nbc4i.com; August 2004-November 2004

Updated articles and high school football scores in real time on Friday nights and during playoffs