- The most compeling clips can be found in my daily updates on Express social media (Twitter, Facebook, and YouTube) - I wrote 25% of the posts on Facebook and 99% of all of the tweets on Twitter.
- Also, check out Express mobile marketing (includes SMS, mobile site, mobile app and QR codes now places in our direct mail and in-store), which are quickly evolving to more aggressively allow us to interact with our customers at home and in-store
- Also, check out Articles to see what the news elite are saying about Express social media and mobile marketing
- More clips coming soon!
BobEvans.com Clips
- Redesigned Bob Evans corporate Web site. Before image and After (April 2009)
- Maintains three blogs: CEO Steve Davis' B3 Blog; Homestyle Happenings, general Bob Evans events and happenings; Rise & Shine, contains info on our restaurant grand openings)
- Created Bob Evans social media presence: Bob Evans Facebook Fan page; Bob Evans Twitter page
- Works with agencies to produce microsites such as BobEvansBobBQ.com (summer 2008), Bob Evans Wildfire Tour (summer 2008), NoOrdinarySandwich.com, BOBurrito.com (winter 2008), BOBurrito Movie Trailer Submission Contest (winter 2008), AllStarValues.com (summer 2009)
- Works with agencies to create online banners: Bob Evans Bob-B-Q creative (summer 2008), Wildfire Tour creative (winter 2008)
- Redesigned Gift Card section of Web site to be more user friendly, which ultimately increased gift card sales. Before image AND After (November 2008).
- Creates and distributes editions of BE-mail, Bob Evans e-newsletter:
- View 30 Meals for 5.99 or Less edition (December 2008).
- View BOBurrito edition (January 2009
- Redesigned TheBAG.com. Before AND After images (2008)
- Currently, working on redesigning ColumbusParent.com (2008)
- Converting all sites to new platform/CMS (2008)
- Regularly created house ads for sites. For example, this is one that promoted our photo store on ThisWeekNews.com (2007)
- Created two greatly successful sports section on ThisWeekNews.com, which both evoked an extreme spike in traffic, Friday Night Live (Aug. 2007) and Hoop It Up (Nov. 2007)
- Developed ThisWeekNews.com's first online rate card (2006)
- Create most successful online creative for local grocery store (2006)
- Redesigned ThisWeekNews.com, which won several national awards for excellence. Before AND After images (2006)
Six-month NBC4i.com internship
- Maintained Concert Calendar
- Maintained Space Station (weekly)
- Maintained Children's Recalls (weekly)
- Created and maintained Easter Bunny Appearances
- Maintained Home & Garden section (weekly)
- Contributed to Pump Patrol (local residents emailed best gas prices and then we'd post - daily update)
- Managed content for Red, White & Boom!, the largest fireworks display in Midwest, sponsored by NBC 4
- Created and maintained Where are the fireworks in my neighborhood?
- Maintained slideshows: Help NBC 4 Salute Central Ohio Servicemen and Women
College Involvement & Projects
Secretary, 2003-04; Webmaster 2004-05 officier positions for Online Journalism Students' Society (OJSS)
- Created to prepare students for the growing high-speed, Internet-based media world
- Addresses such issues as the cultural, legal, and ethical matters in online journalism
- Provides students with hands-on experience dealing with the skills needed in the high-tech field
- Involved and attended Online News Association (ONA) conferences, 2003 & 2004
Independent Study - J490 - senior project - completed June 2005
- Passion Works - a documentary about Passion Works, located in Athens, Ohio, this non-profit organization is dedicated to the arts for those with and without disabilities, made with Flash, contains audio
Graphics Projects (VICO 314), April 2005 - June 2005:
- Magazine front cover and center spread - studied the style of the magazine I enjoy reading the most, Vogue, and recreated a front and center spread, based of its font, page layout and color styles
- CD project - created a CD cover for my digital portfolio
- Web site project - created a Web site about Florida Red Belly turtles; 3-page spread from an entrance page to the homepage to a page linked off the homepage
- Poster project - created a current event, demonstrated using individual creativity
Electronic Publishing (J314), April 2005 - June 2005
- Booklet - created a booklet about Chihuahuas as my final project in this course
Online Journalism Seminar - Blog, Started January 2005:
- Extreme Makeover: Web Edition: How to add interactivity to your site, using the latest technology and techniques.
Advanced News Editing layout project, November 2004:
- A generic Web magazine spread - created a layout for a publication you may read online
Six-month internship with Suburban News Publications (SNP), Columbus - 2001
- Learned the in's and out's of the weekly community newspaper business by shadowing an editor
Freelancer for SNP, June 2001 - August 2001