January 5, 2012
Trendy apparel retailer caters to these young shoppers with lots of social marketing (source: blog.nrf.com)
- Highlights Express' accomplishments in social media, which I managed up until October 2011
January 5, 2012
Holiday discounts thin stores’ profits; Season’s big winners were shoppers who waited for deal (source: washingtonpost.com)
November 28, 2011
Trendy apparel retailer caters to these young shoppers with lots of social marketing (source: internetretailer.com)
- See why Express was ranked #24 for its social marketing in 2011 by Internet Retailer
July 25, 2011
EXPRESS Breaks the GUINNESS WORLD RECORDS® Title for Most People Modeling on a Catwalk (source: prnewswire.com)
After successful fashion shows in Miami, Las Vegas and New Orleans, EXPRESS (NYSE: EXPR) took over Times Square in New York City on Saturday, July 23, 2011, by opening the catwalk to the public prior to a live runway show featuring the new Holiday 2011 Collection. EXPRESS invited fashion aficionados and brand fans to walk the runway in an attempt to break the GUINNESS WORLD RECORDS® title for the most people modeling on a catwalk. An Adjudicator from Guinness World Records was on-site to officiate the event. EXPRESS broke the previous record of 521 participants with an astounding 1,243 people walking the runway.
May 14, 2011
Express hosts fashion show in New Orleans French Quarter (source: Nola.com)
- See how Express used its mobile app to engage and drive excitement around its after party
May 3, 2011
You Can Now Shop Express’s Entire Catalog on Facebook (source: Mashable)
Express began selling its entire catalog of merchandise on Facebook Tuesday, becoming one of the first major fashion retailers in the U.S. to do so.”
April 5, 2011
Express Finds Success in 140 Characters (source: BigFatMarketingBlog.com)
Express broke down its twitterverse into three sections, one for the CMO, one for customer service and one for in-store promotions and other marketing efforts that give consumers an immediate reason to head to Express stores.”
January 2011
Winning in the New Omni-Channel World (source: Social Media Marketing Magazine)
- CMO Lisa Gavales speaks about how Express breaks the mold in our digital communication strategy
December 7, 2010
Express launches mcommerce site with free shipping offer to encourage trial (source: MobileCommerceDaily.com)
August 10, 2010
Express Launches Mobile App (source: fashionwindows.net)
- Are you looking for modern, sexy and cool? Now, there is an app for that! Today, Express launches its EXPRESS Mobile App.
April 27, 2009
How Express Markets in 140 Characters or Less (source: AdAge.com)
- CMO Lisa Gavales talks about Express viewpoint on social media and how we develop our solid social media strategy
June 18, 2009
Speaker @ Columbus Chamber - Video: Getting Results with Social Media workshop
June 17, 2009
eMarketer - @emarketer
Time to Write Twitter’s Tombstone?
http://www.emarketer.com/Article.aspx?R=1007138
Twitter can be used as a form of permission-based marketing to encourage two-way conversation, and brands can use it to create relevant, authentic and transparent communications,” said Stephanie Busack of Bob Evans Farms. “It can be used to build brand recency, loyalty and is a traffic generation tool in which links within profiles and tweets can direct people to specific areas of a site, microsites and blogs.”
June 1, 2009
Video Interview by Barry Chandler from Rippleresults.com
(Taken while attending a workshop by @lewishowes on LinkedIn)
May 13, 2009
ChainLeader - @chainleader
Bob Evans Restaurants Embraces Social Media
http://www.chainleader.com/article/CA6658037.html
The restaurant chain's digital media guru, Stephanie Busack, extols the advantages of tweeting, blogging and "friending" on Facebook.
April 17, 2009
eMarketer - @emarketer
How Bob Evans Farms Milks Social Media
http://www.emarketer.com/Article.aspx?R=1007040
November 20, 2008
The Columbus Dispatch
A-Twitter over youths
October 14, 2008
Speaker @ EW Scripps School of Journalism, Ohio University - Athens, OH
Alumni return to speak to freshmen